Hertz Global Holdings has established Oro Mobility, a dedicated fleet services affiliate, to handle day-to-day operations — charging, maintenance, repairs, cleaning, and depot staffing — for Uber's autonomous robotaxi program using Lucid Gravity SUVs equipped with Nuro self-driving technology. The service is expected to launch in the San Francisco Bay Area by end of 2026, with 10,000 initial vehicles and plans for 25,000 more, and the companies will explore expansion in 2027. The arrangement mirrors Avis's existing fleet management deal with Waymo and signals an emerging market for vehicle operations outsourcing as autonomous fleets scale.